Aubridge is advising a leading Italian industrial chains manufacturer on selling its products into the China market.  Leveraging our previous experience in this field and our on-the-ground presence, we have secured as a customer one of the largest buyers in China of these specialty industrial chains.  We took the following steps in helping our Client enter the China market:
  • Market research: Aubridge conducted in-depth research on the China market for the Client’s products and identified the largest buyer of these specialty chains in China.
  • Relationship-building: Aubridge visited the potential customer to better understand its product specifications and to establish confidence and interest in cooperating with our Client.  Aubridge then hosted a meeting in China between the Client and Chinese customer to further build a good relationship between the two parties.
  • Production due diligence: Aubridge arranged a visit by the Chinese customer to the Client's factory in Italy to assess its products and production capabilities.
  • Contract negotiations: Aubridge negotiated and finalized the sales contract between the Client and Chinese customer.

Aubridge has helped our Client develop a distribution channel in the fastest growing market in the world for its products, despite a relatively late start versus its competitors.  By selling to one of the largest accounts in China, our Client can greatly strengthen its global competitive position.


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