Aubridge Partners believes there is no standard approach or "one-size fits all" solution to China business development.  Companies have distinctive business needs, face unique market dynamics and competitive pressures, and may be at different stages of their strategy.  Therefore, Aubridge tailors its service offering to the specific needs of its clients.  Aubridge assists its clients in the following areas:

Strategic Sourcing
Develop and manage outsourcing relationships between U.S. companies and Chinese manufacturing partners
Aubridge will leverage its cross-border presence in the U.S. and China to oversee the entire outsourcing process
  • Identify best candidate products for outsourcing to China
  • Provide program management support for the entire outsourcing process, including,
    • Identify Chinese manufacturers best suited for the client's specific requirements
    • Coordinate engineering communications with suppliers regarding product specs
    • Provide suppliers with technical assistance and quality system enhancements
    • Assist in negotiating favorable terms for the U.S. customer
    • Audit supplier quality and provide product quality control
    • Oversee logistics and shipping

Market Entry Strategy and Execution
Advise U.S. companies on China entry strategy, including development of greenfield projects  
  • Perform market analysis including product specific requirements, regulation, customer base, supplier base and financial impact
  • Determine the optimal enterprise strategy based on market research results
  • Provide site specific information such as labor costs, real estate prices, policies and regulations of different geographic regions and special industrial zones, and proximity to customers, suppliers and transportation facilities
  • Assist in negotiations with local governments for special considerations
  • Upon completion of a greenfield project, Aubridge can provide ongoing support in local team hiring, supplier relationship management and logistics system setup

M&A and Joint Ventures
Advise U.S. companies on M&A and joint ventures in China  
  • Identify potential China acquisition targets and/or JV partners for U.S. companies - both state-owned enterprises (SOEs) and private companies
  • Approach Chinese companies on a "no-name" basis to gauge interest
  • Perform in-depth operational and financial due diligence using China-based operational experts and Western-trained finance professionals
  • Provide analytical and execution support including valuation, negotiations, documentation and closing


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